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Chai: A Story Of War, Smuggling, And Evolution

Before tea became chai, it was a colonial project rooted in strategies of trade and marketing

Contributed By

Muskan Kaur

March 20, 2026

India's favourite morning ritual has a deeper history than you imagined.

India's favourite morning ritual has a deeper history than you imagined.

Most mornings in Indian households start off with the familiar fragrance of the morning cuppa chai brewing on the stove. Water set to boil, tea leaves tossed in without measure, a generous helping of full-fat milk, an extra spoonful of sugar, and of course, the final touch of adrak and elaichi (without which chai just wouldn’t be chai).

Chai, for us, is muscle memory as much as it is ritual, passed down through generations, kitchens and tapris. It cuts across distinctions of caste, class, and region, and offers that same sense of comfort to everyone who takes a sip. For most of us, it’s a wake-up call, a conversation starter, a pause button in the middle of a tedious day. A reassuring sip of peace, if you will.

However, what most of us chai lovers might be unaware of is that beneath the warmth of this much-loved culture lies a history that connects way back to colonial India. 

Chai, as we know it today, wasn’t always ours. While tea finds its roots in Asia, India’s relationship with it was fundamentally reshaped under colonial rule, not as a cultural offering, but as a commercial strategy. Through aggressive marketing campaigns and tea breaks enforced in factories and workplaces, chai was carefully and strategically pushed into the Indian routine.

So the next time you take a sip, consider this: your daily cup of chai isn’t just a beverage, it’s a story of trade and adaptation. A colonial import but also an Indian reinvention. Here’s everything you need to know.

The Tea Trade

Today, that non-negotiable morning sip feels like a tradition forever etched in our country’s cultural fabric. For most of us, we cannot remember the last day we got through without at least one cup of chai (or four). However, long before tea—in the form we enjoy it today—became India’s default setting, it existed in a very different form. 

Around the 1600s, Europeans developed a significant appetite for tea, especially after travelling east and learning about the beverage in China. After developing a palate for it, the British started drinking tea with milk and sugar. The use of sugar, in particular, imported from the West Indies, further spread the appreciation of tea throughout England. 

A comforting cup of chai is all you need to start your day right

Since China dominated the tea market at the time, it ended up with a monopoly over its production and worldwide sales. Since the Chinese only accepted silver coins in exchange for the sale of tea, the buying and selling of these leaves caused a shortage in Britain’s silver reserves, thanks to just how obsessed they were! At this point, the British recognised that if the tea trade continued as it was, their economy would be severely affected. And so, the British sought to sell China other goods to balance the trade deficit.

In exchange for tea leaves, Britain had started offering opium, in addition to silver, to the Chinese. While the British were balancing the deficit that their economy was facing, the people of China were facing addiction issues that even led to wars. Owing to the trade’s critical nature, trade lines between the two nations grew increasingly difficult, making it difficult to procure tea from China. The natural next step for the British was to look towards India, and that they did. 

India Enters The Equation

Indigenous tea plants had long grown in the forests of Assam, where local communities consumed them for medicinal purposes. Neither was the beverage consumed on a mass scale as if it were woven into everyday life, nor was its cultivation widespread.

A shift was seen in the early 19th century, when the British, who had well-established colonial rule over India, adopted a trade strategy. Eager to break China’s monopoly over tea, they identified India as the perfect site for large-scale cultivation.

What they lacked was the expertise to crack the code for ample production. Instead of striving to cultivate knowledge, the British sought the services of a British spy, Robert Fortune, who conducted industrial espionage in China for the British East India Company. He smuggled over 20,000 tea plants, along with seeds and production techniques, from China to India, between the years 1848–1851. Disguised as a Chinese mandarin, he successfully broke China’s tea monopoly, enabling successful tea cultivation in Darjeeling and Assam.

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Tea cultivation in East India.

Then, the British tried and failed to grow high-quality tea in parts of Assam and Darjeeling due to varying temperatures, humidity, poor soil, and high altitude. Since the tea they were trying to grow was suited to Chinese soil and climate, it couldn’t adapt to the varying conditions and factors in India. As a result of this, the British looked towards the indigenous tea plant that was already growing in Assam. 

This plant, thanks to its featuristic broader leaves, was better suited to the Indian environment. The British began growing the Assam tea plant across India, except in Darjeeling, where they were trying to produce a hybrid tea—a cross between the Assam and Chinese varieties. 

By the mid-1800s, vast tea plantations had been established across Assam, Darjeeling, and parts of South India, run largely by the British and powered by indentured labour. The primary goal of this production was to export the produce to feed Britain’s insatiable appetite for tea. Indians were never the intended consumers since tea was expensive, largely absent from local diets, and considered a luxury good reserved solely for the crème de la crème of society. 

However, things changed by the early 20th century, when World War I led to a crash in tea prices. The British Tea Association began to worry about overproduction due to weak sales and became desperate to create a domestic market in India. The leftover low-quality tea, after its more refined, better-quality counterpart was sold internationally, was then sold to the Indian people. Known as CTC (crush, tear, curl) tea, this was machine-processed and tasted strong and far more bitter.

The Story of How Tea Became Chai

The Indian market did not respond to the beverage because they could not develop a habit or liking for it. What followed was one of the most successful marketing campaigns in the country’s history. Tea was promoted as a modern, energising drink, ideal for workers and households alike. Factories introduced official “tea breaks,” while vendors were encouraged to sell tea at railway stations and on busy streets. Posters depicting tea as premium and worthwhile were circulated nationwide, and signs in various Indian languages were publicised to teach people how to brew tea.

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Woman drinking tea, Calendar Manufacturing Company, early 20th century, Chromolithograph Print (Credits: @mapsofbangalore)

While tea was initially rejected by India’s many freedom fighters, like Gandhi, as a symbol of oppression, decades of marketing eventually led to its acceptance among Indians. While tea sellers dispensed the beverage in the market, they began adding spices, hoping to make it easier to drink and more enjoyable. Spices like ginger, cardamom, cloves, and cinnamon found their way into the brew, turning it into a layered, aromatic drink that varied from city to city.

This practice of adding spices to warm water increased tea’s familiarity among the masses, as it was already a part of Indian culture, and now tea was the only new ingredient. Hence, many say that it was the addition of spices that made tea our own. 

Eventually, to make it palatable, delicious, and everyday, Indians also started adding milk and sugar to soften the sharp pang of tea leaves. Finally, the version of tea being pushed was adapted to Indian tastes, and chai was born. And this is exactly why calling it chai and not tea becomes vital: not as a linguistic choice, but as a marker of its evolution.

Read more: Sip On These 5 Teas From Across India This Monsoon

Also read: The Story Of Masala: From Chai To Curry, One Spice At A Time

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