Smirnoff, the world’s top-selling vodka brand, has launched three new flavours in India: Minty Jamun, Mirchi Mango, and Zesty Lime. Designed for the evolving tastes of young Indian drinkers, these variants are now available in Karnataka, Uttar Pradesh, Haryana, and Maharashtra.
The new flavours reflect local tastes and are aimed at Gen Z and millennials who are shifting away from traditional gatherings in favour of casual house parties and rooftop get-togethers. With a growing interest in cocktails and at-home mixology, Smirnoff says it wants to offer options that are fun, flavourful, and suited to modern social settings.
“These new variants are not just about flavour. They are about creating vibrant, social moments that connect with today’s culture,” said Ruchira Jaitly, Chief Marketing Officer at Diageo India.
Minty Jamun brings back childhood memories with a fresh spin. Mirchi Mango mixes sweet and spicy notes inspired by India’s love for heat and fruit. Zesty Lime offers a citrusy zing perfect for cocktails and group occasions.
The launch is part of Smirnoff’s new campaign, “Flavour is a Vibe,” which encourages people to explore new tastes in a fun and social way.
