Radico Khaitan enters the luxury vodka market with the launch of, 'Spirit of Kashmyr' that is an ode to Kashmir.
Inspired by the timeless allure of Kashmir, Radico Khaitan Ltd. one of the largest homegrown alcobev companies, announced the launch of “The Spirit of Kashmyr,” a true luxury vodka. The spirit will be available in Uttar Pradesh, Goa, Maharashtra, among other key markets across the country.
With this launch, the brand has introduced two variants–Indian Natural Vodka and Indian Saffron Vodka. At the heart of the spirit lies the Pampore saffron—an ingredient that was once reserved for royalty. Other ingredients are also meticulously picked to honour the land of Kashmir. The glacier-fed Himalayan spring water renders an unparalleled clarity to the spirit while the grains lend it a delicate softness and rich body.
Amar Sinha, Chief Operating Officer at Radico Khaitan Ltd, says “The Spirit of Kashmir is a proud tribute to the soul of Bharat, a land where civilisation was born, where knowledge and beauty have thrived for over 5,000 years. Crafted from the rare saffron of Pampore and the pristine spring waters of the Himalayas, this vodka carries the essence of Kashmir, our crown, our pride, our heritage. With this foray into luxury vodka, we are not just expanding our portfolio; we are poised to set new benchmarks in the category. This is our most heartfelt salute to the spirit of a nation that stands tall in its roots and richer in its identity.
The bottle features an artwork which gracefully transitions from snow-capped Himalayan peaks to the delicate saffron flower, making it a beautiful addition to your racks.
The spirit is priced at INR 3,000 and 2,500, respectively, for the saffron and natural variant, in Uttar Pradesh, the product is also available in a convenient 180 ml pack size at INR 740 and INR 620.