Pernod Ricard India Launches Seagram’s Xclamat!on

Pernod Ricard India has recently launched Seagram’s Xclamat!on, a bold homegrown range of spirits crafted for next-generation consumers. The range that unites whisky, vodka, gin, rum, and brandy is all set to take India’s premium spirit world by storm. Jean Touboul, CEO of Pernod Ricard Indian, describes Xclamat!on as “boldness, innovation, and celebration in a bottle.”

The range promises to offer a spirit for every mood, moment, and occasion. With an India-first approach and an emphasis on quality, each spirit from the range is crafted in the country and aims to reign over India’s evenings. Thus, marking a new chapter in India’s premium admix segment.

Know More About Seagram’s Xclamat!on

Each spirit in the Xclamat!on portfolio has a distinct character. The whisky is a smooth blend of Speyside Scotch malts. It is matured in dual casks and harmonised with Indian grain spirits. Expect a soft, well-rounded dram with the elegance of Speyside and the warmth of Indian grain spirit.

The brandy is crafted from a blend of Indian and French grapes. It is then aged in French Limousin casks, which give a refined character to the spirit. You are likely to receive a brandy that is refined, fruit-forward, and balances the sunny richness of Indian grapes with the subtle spice and woody influence of French Limousin oak casks.

Xclamat!on’s rum combines Indian jaggery rum with aged Jamaican spirits. It is crafted in multi-column copper steel pots, which deliver depth and boldness. Their vodka flows with the purity of Indian terroir and is trickle-filtered using Russian moonstone technology. Expect a silky mouthfeel and refined finish.

Finally, the gin infuses juniper berries from Germany with Indian botanicals, giving seven unique flavours.

Xclamat!on promises to make a statement on your bar carts and in your glasses. Glow-in-the-dark labels, vibrant colours, and aluminium snap lids mirror the playful spirit of the brand.

For packaging, the brand has added a focus on sustainability. It is designed to eliminate mono-cartons, allowing the bottles to take centre stage. The five-spirit range will roll out in 14 cities across India. The first rollout will begin with Haryana, Uttar Pradesh, Goa, Rajasthan, and Daman.

Information:

​First roll-out cycle in Haryana, Uttar Pradesh, Goa, Rajasthan, and Daman

Price: INR 700 in Haryana, INR 840 in Uttar Pradesh, INR 940 in Rajasthan

Read more: These Are The Coffee Liqueurs Worth Buying for Your Winter Bar Cart

Also read: Stack Your Bar Carts With These 6 Fruity Winter Spirits